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Jump to navigation Jump to search Casino Casino en ligne france-Perrachon S. Casino Group or Casino Guichard-Perrachon is a French mass-retail Group.

Casino Group is the source of many innovations such as the first distributor’s brand in 1901, the first self-service store in 1948 or even the display of a sell-before-date on consumer products in 1959. As an historical player in mass retail in France, the Group also started to grow internationally at the end of the 90s. It acquired GPA and Grupo Éxito in 1999, major companies in mass distribution in Brazil and in Colombia. Casino Group, currently managed by Jean-Charles Naouri, is quoted on the Paris Stock Exchange, with the Rallye company as a majority shareholder. In 2017, the turnover was 37.

Geoffroy Guichard was born on 27 July 1867 in Feurs, in the Auvergne-Rhône-Alpes region. His parents were the owners of a retail grocery business in Saint-Étienne. In 1889, he got married to Antonia Perrachon and became a partner with Paul Perrachon, his cousin-in-law, who had been the owner of a shop in the region for around 10 years. Geoffroy Guichard became the sole business owner in 1892. In total, 77 people subscribed to the capital of the new company. As from 1898, warehouses and factories were built in Saint-Étienne.